Available Now


For those interested in reading The Secret Sauce, here are some ways to obtain the book:

  • Active duty and retired military personnel can obtain a free copy by contacting the Air University Press (AUP) at:



  • Download a free copy from the AUP website.

  • The book is available for purchase in both Kindle and paperback versions from Amazon

Look Who's Talking

Tom Jurkowsky gives us valuable lessons here about truthfulness and transparency in public communications. It's valuable reading for those who work in any sector--corporate, government, military, or non-profit. It's an important read for anyone who needs help in facing issues we must discuss in the public square.

- Mike McCurry

Former White House Press Secretary to President Bill Clinton



This 'old salt' can teach a lot of communications professionals and leadership a trick or two. Being the lead communicator through ship and aircraft collisions, a cheating scandal, a #MeToo crisis, fatal explosions, and even a murder, Tom has seen it all. More importantly, he lived to tell the tale and help us avoid mistakes.

- Edmund C. Moy

38th Director of the United States Mint (2006 - 2011)


There are few criteria more important to determining how effective an organization will be than its ability to communicate in times of crisis. And there are few communicators better qualified to share best practices than Tom Jurkowsky. In top jobs with the Navy, industry and the U.S. Mint, Tom was the gold standard of public affairs professionalism. His 'Secret Sauce' is an essential ingredient for organizational success.

- Admiral James Stavridis

USN, Ret., Former Supreme Allied Commander of NATO and Author of "Sailing True North: Ten Admirals and the Voyage of Character"


Connect with Tom on Social Media

Get the latest perspective from Tom with regular commentary about current events and special topics in the context of wisdom from The Secret Sauce. Follow Tom on Facebook or connect with  him on LinkedIn.

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