For those interested in reading The Secret Sauce, here are some ways to obtain the book:
Look Who's Talking
Tom Jurkowsky gives us valuable lessons here about truthfulness and transparency in public communications. It's valuable reading for those who work in any sector--corporate, government, military, or non-profit. It's an important read for anyone who needs help in facing issues we must discuss in the public square.
- Mike McCurry
Former White House Press Secretary to President Bill Clinton
This 'old salt' can teach a lot of communications professionals and leadership a trick or two. Being the lead communicator through ship and aircraft collisions, a cheating scandal, a #MeToo crisis, fatal explosions, and even a murder, Tom has seen it all. More importantly, he lived to tell the tale and help us avoid mistakes.
- Edmund C. Moy
38th Director of the United States Mint (2006 - 2011)
There are few criteria more important to determining how effective an organization will be than its ability to communicate in times of crisis. And there are few communicators better qualified to share best practices than Tom Jurkowsky. In top jobs with the Navy, industry and the U.S. Mint, Tom was the gold standard of public affairs professionalism. His 'Secret Sauce' is an essential ingredient for organizational success.
- Admiral James Stavridis
USN, Ret., Former Supreme Allied Commander of NATO and Author of "Sailing True North: Ten Admirals and the Voyage of Character"