Rear Admiral, US Navy (Retired)
For those interested in reading The Secret Sauce, here are some ways to obtain the book:
Active duty and retired military personnel can obtain a free copy by contacting the Air University Press (AUP) at:
Download a free copy from the AUP website.
The book is available for purchase in both Kindle and paperback versions from Amazon
Zoom remarks and Q/A w Tom Jurkowsky
Former US Navy Chief of Information retired Rear Admiral Thomas Jurkowsky—Air University Press author of The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page—speaks to the Air Force Public Affairs Career Field about leadership and communication on 16 March 2021.
Admiral Jurkowsky's distinguished military career culminated in service as the Navy's Chief of Information, and he worked on a variety of events, from the Tailhook Scandal to various incidents at the Naval Academy. His book highlights the importance of honesty, clear messaging, and a positive relationship with the press in order to effectively manage strategic communications. The goal of The Secret Sauce for Organizational Success is for both communication practitioners and their leaders to learn from the author’s experiences and motivate both, in tandem, so that they always do the “right thing.” Free download of his book: https://go.usa.gov/xHCJ2 or request a free print copy today from AirUniversityPress@au.af.edu today.
Published to DVIDS (Defense Video Information Service) April 6, 2021 by Dr. Stephanie Rollins, PhD.
Look Who's Talking
Tom Jurkowsky gives us valuable lessons here about truthfulness and transparency in public communications. It's valuable reading for those who work in any sector--corporate, government, military, or non-profit. It's an important read for anyone who needs help in facing issues we must discuss in the public square.
- Mike McCurry
Former White House Press Secretary to President Bill Clinton
This 'old salt' can teach a lot of communications professionals and leadership a trick or two. Being the lead communicator through ship and aircraft collisions, a cheating scandal, a #MeToo crisis, fatal explosions, and even a murder, Tom has seen it all. More importantly, he lived to tell the tale and help us avoid mistakes.
- Edmund C. Moy
38th Director of the United States Mint (2006 - 2011)
There are few criteria more important to determining how effective an organization will be than its ability to communicate in times of crisis. And there are few communicators better qualified to share best practices than Tom Jurkowsky. In top jobs with the Navy, industry and the U.S. Mint, Tom was the gold standard of public affairs professionalism. His 'Secret Sauce' is an essential ingredient for organizational success.
- Admiral James Stavridis
USN, Ret., Former Supreme Allied Commander of NATO and Author of "Sailing True North: Ten Admirals and the Voyage of Character"
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